goetzpartners advised MSX International - a portfolio company of Bain Capital

Fortlane Partners advised Bain Capital-backed MSX International ("MSXI"), a leading business process outsourcing company that provides technology based services to enterprises in more than 80 countries, on the acquisition of U.K.-based Impetus Automotive, an international consultancy that works with vehicle manufacturers from around the world to improve performance and grow business within retail dealerships. With this transaction, MSXI more than doubles the size of its footprint in the U.K. market, and brings new capabilities to the organization and greater access to serve leading OEM clients. By adding Impetus Automotive as a wholly-owned subsidiary, MSXI gains complementary skills in its key domains of retail sales, aftersales, and learning services.

“The acquisition of Impetus Automotive combines best-in-class experience from two market leaders in the U.K., while providing a pathway for clients to extend services across MSXI’s global presence,” said Patrick Katenkamp, CEO of Retail Network Solutions at MSXI. “This acquisition strongly supports our strategy to gain scale in core training, sales, and service offerings as well as strengthen client relationships with major automotive manufacturers.”

MSXI acquires 100 percent of the stock of Impetus Automotive whose employees serve as experts in a variety of insight-driven and technical roles.
Impetus Automotive delivers a range of services and products to global manufacturers of cars, motorbikes, agricultural, construction, and heavy goods vehicles. The company has a large presence in the U.K., which saw the volume of vehicle registrations grow by 23 percent in August 2018 from the previous year, and over 1.5 million vehicles have thus far been registered in the country this year. Beyond its U.K. operations, Impetus Automotive also conducts business for clients in many European markets as well as in Australia, China and Japan.

Fortlane Partners Corporate Finance acted as exclusive financial advisor to MSXI, further underlining our competence as advisor of choice in the business services industry and in cross-border M&A transactions.

ABOUT MSX INTERNATIONAL

MSX International (MSXI) is a leading business process outsourcing company that provides technology based services to enterprises in more than 80 countries. MSXI’s deep industry expertise combined with advanced data analytics and custom software solutions improve the performance of automotive dealership networks by increasing revenue, reducing cost, and enhancing customer satisfaction. To learn more about Detroit-based MSXI, please visit www.msxi.com.

TRANSACTION TEAM

Christian Muthler
Managing Director
 

Serge Prager
Managing Director
 

Cédric Hawthorn
Director
 

Maximilian Keuenhof
Associate

Robert Wagon
Associate

Camille Perissere
Analyst