Deutsche Telekom

Deutsche Telekom AG is Europe's largest telecommunications company with headquarters in Bonn.

German telecoms giant Deutsche Telekom AG has an extensive and versatile range of products, and also innovates in a wide range of fields. Telephony is just one part of Deutsche Telekom. Its portfolio also includes e-marketplaces for specific industries, advertising payment services, media, online shops, data and cloud services. With such a broad portfolio to manage, the corporation needed greater transparency to identify the most promising growth opportunities, notably to identify what prospects.

Performance Improvement

Portfolio Strategy and Buy & Build

Technology, Media, and Telecommunication

Reading Time 3 Minutes

Key Results

Transparent innovation portfolios

with a set of performance & opportunity metrics by which the firm can judge how to allocate investment.

Great scope and flexibility

to try out fresh ideas due to the controlling concept introduced by us.

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The challenge

German telecoms giant Deutsche Telekom AG has an extensive and versatile range of products, and also innovates in a wide range of fields.
Telephony is just one part of Deutsche Telekom. Its portfolio also includes e-marketplaces for specific industries, advertising payment services, media, online shops, data and cloud services.
With such a broad portfolio to manage, the corporation needed greater transparency to identify the most promising growth opportunities, notably to identify what prospects each of the markets could offer.

Multiple person in colorful clothes leaning on a wall next to each other and looking on their smartphones.

The solution

Following an analysis of the various business cases, we evaluated each case in terms of strategic direction, financial aspects and risk, and proposed suitable courses of action. Opportunities for optimization have been highlighted. The consultants also developed a controlling concept for the entire portfolio, including a new governance structure and ranking system to optimize investment decisions.

Thanks to the expert advice provided by us, Deutsche Telekom now has transparent innovation portfolios, with a set of performance & opportunity metrics by which it can judge how to allocate investment. And with the controlling concept introduced by us, the corporation has great scope and flexibility to try out fresh ideas.

Applying their remarkable expertise in methods, their team developed a control model for the growth think-tank at the Deutsche Telekom AG innovations unit, perfectly integrating the tools and methods we deploy for managing and directing innovations
Andreas Nebe
Financial Controlling Products&Innovation of Deutsche Telekom