Client Story

GE China

From Indonesia and Malaysia to China and Japan, GE is driving energy solutions throughout this entire region.

 

General Electric supplies automotive OEMs all around the world with components for electric vehicles. Now it is also seeking to build up a strong position in China, where electromobility is considered to be one of the most important growth markets. We helped GE China to enter this market.  

Strategy and Growth
Digitalization and AI
Mobility, Transportation, and Infrastructure
Reading Time 3 Minutes
Key Results
First partnership within 3 months
instead of the originally planned period of one year, thus speeding up its entire market entry appreciably.
Opportunities for opening new areas of digital business
through drive train as an intelligent component.
Foundation for future digital business models
laid, based on a preliminary study.

The challenge

  • General Electric supplies automotive OEMs all around the world with components for electric vehicles.
  • Now it is also seeking to build up a strong position in China, where electromobility is considered to be one of the most important growth markets. We helped GE China to enter this market.
Section of a car dashboard with a digital steering wheel and display for showing the navigation system.

The solution

After a comprehensive analysis of the market and the competition, the advisors evaluated more than 80 potential OEMs for their suitability as a partner for GE in the development phase of a new drive train. 

They then developed models for partnerships for three selected OEMs and supported the negotiations right up to the contract-signing stage. Looking forward, GE China will be working with two conventional automotive OEMs and a new company specializing in electromobility.

Key results

Thanks to our knowledge of the automotive sector and our strong market contacts, GE China was able to forge its first partnership within only three months instead of the originally planned period of one year. Thus speeding up its entire market entry appreciably. 

In addition, the drive train is an intelligent component that will offer GE opportunities for opening up new areas of digital business. Our experts prepared a preliminary study for GE on the potential offered by digital market segments. On this basis, GE is now able to lay the foundations for future digital business models. 

Ready for tomorrow?Get in touch and see how our team can help you.

What's new?You might also be interested in...

Insight
Article
July 2025
Private Equity value creation in a challenging environment
In today's challenging macroeconomic environment, Private Equity firms must adopt a structured, integrated approach to value creation. Success increasingly depends on carefully orchestrating operational, strategic, and financing levers tailored to each portfolio company. A survey with 50+ Private Equity firms confirms: Operational value creation is becoming the top priority, especially driving profitability through operational, organizational, and commercial excellence.
Insight
Brochure
July 2025
M&A Industry Snapshot: PropTech
We are committed to delivering actionable insights and thought leadership that empower businesses to navigate the evolving PropTech landscape. This spotlight explores the transformative role of M&A in the sector, highlighting current trends, a standout deal with recent transactions, sector valuation multiples, and our strong track record.
Insight
Article
June 2025
From expense to asset: the contact center transformation
In today’s hyper-connected world, contact centers are facing an inflection point. Once viewed purely as operational cost centers, they now stand at a strategic crossroads. With rising customer expectations, rapid advancements in AI and automation, and increasing talent challenges, companies must decide: will the contact center remain a reactive support function – or evolve into a proactive engine for growth, loyalty, and insight? Forward-thinking organizations are already reshaping their approach.