Corporate Update
January 2025

goetzpartners is now Fortlane Partners

Following a successful management buyout, goetzpartners is now Fortlane Partners.

goetzpartners is now Fortlane Partners

Munich, January 15, 2025 – Following a successful management buyout, goetzpartners is now Fortlane Partners.

 

As part of the buyout, the active management team, together with leading pan-European financing specialist Kartesia, has acquired the business from its founders. This transition marks a shift from a founder-led to a partner-led consultancy, ensures independence, and opens new growth opportunities.

 

“The new name Fortlane Partners represents both continuity and progress,” explains Axel Meythaler, spokesperson for the management team. “While elements like our branding may change, our values and standards remain. We continue to stand for conceptual and substantive excellence in strategy, M&A, and transformation and keep our integrated advisory portfolio, combining management consulting and corporate finance services.” The Penrose tiles will be retained as the logo, symbolising 30 years of successful advisory work and the belief that even the most complex challenges are rooted in often simple, fundamental structures.

 

“With Fortlane Partners, we embark on a new chapter with a refreshed visual identity, a strong entrepreneurial foundation, and, most importantly, 150 dedicated minds. This is the optimal foundation for successfully shaping the future jointly with our clients,” adds Gerwin Weidl, Managing Director of Fortlane Partners.

 

Building on core values such as trusted collaboration, intellectual ambition, a genuine interest in people, and team spirit, Fortlane Partners aims to grow with and for its clients. The transition to a partner-led consultancy and the rebranding to Fortlane Partners establish a solid foundation for this mission.

 

About Fortlane Partners

Fortlane Partners is a leading European advisory firm specialising in strategy, M&A, and transformation. With an integrated advisory approach, Fortlane Partners combines management consulting and corporate finance expertise to help businesses successfully shape their future.

 

Media contact:
Ines Bieger

Director Marketing and Public Relations

ines.bieger@fortlane.com

Prinzregentenstraße 56, 80538 München

What's new?You might also be interested in...

Insight
Article
July 2025
Private Equity value creation in a challenging environment
In today's challenging macroeconomic environment, Private Equity firms must adopt a structured, integrated approach to value creation. Success increasingly depends on carefully orchestrating operational, strategic, and financing levers tailored to each portfolio company. A survey with 50+ Private Equity firms confirms: Operational value creation is becoming the top priority, especially driving profitability through operational, organizational, and commercial excellence.
Insight
Brochure
July 2025
M&A Industry Snapshot: PropTech
We are committed to delivering actionable insights and thought leadership that empower businesses to navigate the evolving PropTech landscape. This spotlight explores the transformative role of M&A in the sector, highlighting current trends, a standout deal with recent transactions, sector valuation multiples, and our strong track record.
Insight
Article
June 2025
From expense to asset: the contact center transformation
In today’s hyper-connected world, contact centers are facing an inflection point. Once viewed purely as operational cost centers, they now stand at a strategic crossroads. With rising customer expectations, rapid advancements in AI and automation, and increasing talent challenges, companies must decide: will the contact center remain a reactive support function – or evolve into a proactive engine for growth, loyalty, and insight? Forward-thinking organizations are already reshaping their approach.