goetzpartners advised Liberta Partners

Fortlane Partners advised Liberta Partners with strategic advisory services on the acquisition of and synergy creation between KKS Kemmler Kopier Systeme GmbH ("KKS") and Systemhaus Bissinger GmbH ("Bissinger"), two regionally leading IT and print service providers.

The project approach was entirely tailored to the situation's specific circumstances and reflected the companies' current and envisaged strategic positioning. We analyzed both business models' existing core business activities and sustainability with a thorough review of financial and non-financial KPIs. In addition, we evaluated the market and competitive environment, including COVID-19 effects and competitors' strategic moves. Since both companies execute market entry strategies into new IT application and service segments such as document management solutions and cyber security, we reviewed the expansion of their portfolios on the basis of evolving customer requirements, implied changes in their respective market and competitive environment, and arrived at an indication of both companies' right to win in these new market segments. Due to the unique situation, a scenario-based assessment of synergy potentials especially in the area of cross-selling quantified a key element of Liberta Partners' investment rationale and provided an outline of required steps to realize these potentials. Finally, we also analyzed the strategic buy-and-build potential which may be another essential growth pillar for Liberta Partners.

The project complements our extensive track record in providing strategic and commercial advisory services in the broader area of IT services. It also underpins our experience in scenario-based quantification of synergy potentials.

About KKS Kemmler Kopier Systeme
Headquartered in Rhineland-Palatinate, Kemmler Kopier Systeme is a leading provider of managed print services (MPS) and office digitization solutions. The company provides its customers with tailored solutions revolving around consulting, delivery, service, configuration, support, and consumables. New devices are seamlessly integrated into existing IT landscapes, organizational structures, and business processes. Based on decades of experience, the company thereby supports its clients in realizing substantial efficiency enhancements and mastering the challenge of advancing workplace digitization.

About Sysytemhaus Bissinger
Headquartered in Bavaria, Systemhaus Bissinger is a leading provider of full-service concepts and solutions for the digitization and automation of office processes and IT environments at mid-sized enterprises. With more than 50 years of experience and 110 employees, the company provides expert advice on the areas of IT, ERP, office equipment, printing, document management, and conferencing technologies. The company's core values comprise quality, reliability, openness, and trust and drive its every-day operations on the inside as well as on the outside towards its clients.

About Liberta Partners
Established in 2016, Liberta Partners is a multi-family holding headquartered in Munich. Liberta Partners' investment focus comprises German-speaking companies with operational and strategic potential with a sweet spot in succession plans and carve-outs. Its portfolio companies are proactively supported on the basis of its long-term "100% Core & Care"-concept and benefit from an innovative, entrepreneurial approach at Liberta Partners. Its team comprises 15 professionals within the areas of M&A, corporate development, and legal/ finance, complemented with an active industry advisory board.

Transaction team:

Alexander Reitmann
Principal
 

Dr. Gerrit Schütte
Managing Director

Dominik Wenzel
Consultant

Maximilian Hankammer
Associate Consultant